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Marketing-Cloud-Account-Engagement-Consultant Related Content & Instant Marketing-Cloud-Account-Engagement-Consultant Access

Marketing-Cloud-Account-Engagement-Consultant Related Content & Instant Marketing-Cloud-Account-Engagement-Consultant Access

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 7
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Marketing-Cloud-Account-Engagement-Consultant Related Content - 100% Newest Questions Pool

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q123-Q128):

NEW QUESTION # 123
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

  • A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
  • B. The data hasn't been refreshed in 24 hours so the values haven't been updated.
  • C. The engagement with those assets happened before the fields were added to the page layouts.
  • D. The campaign is not a connected campaign so the data is not syncing.

Answer: D

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf


NEW QUESTION # 124
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

  • A. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
  • B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
  • C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
  • D. Marketing Cloud Account Engagement will give you content ideas for each landing page.

Answer: B


NEW QUESTION # 125
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  • A. A link to assign licenses and permission sets
  • B. A link to download Engage Alerts for Mac
  • C. A link to Salesforce Engage training resources
  • D. Campaign send limits

Answer: B,C


NEW QUESTION # 126
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

  • A. The ability to assign prospects based on specific criteria being met
  • B. The ability to assign prospects via automation instead of manually
  • C. The ability to use existing complex Salesforce lead routing processes
  • D. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

Answer: A


NEW QUESTION # 127
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

  • A. Salesforce username
  • B. Marketing Cloud Account Engagement user ID
  • C. User email address
  • D. CRM ID

Answer: A


NEW QUESTION # 128
......

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